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Distillerie Franciacorta: turnover doubles in a period of three years

With a turnover in 2004 of 23 million euros, Distillerie Franciacorta has enjoyed three years of growth, during which time the company’s sales doubled. In terms of bottles, in 2004, nearly 9,000,000 were produced and distributed in Italy and the rest of the world by Distillerie Franciacorta.

The prime mover of this success was very definitely the grappa sector, the “heart” of the Distillerie Franciacorta range, which jumped from over 3,700,000 euros to more than 6,600,000 euros. This growth is due both to the popularity of Franciacorta’sGrappa Pinot in the “premium” segment, and to the Company’s ability to distribute “solovitigno” grappa to the wider public, thus reviving what was a declining segment with an essential message supported by outstanding quality. In the traditional segment, highly significant results were achieved by Grappala Corte, which alone accounted for over 3% of the market share, and by Grappa Piave, a historic brand recently acquired by the Company and which accounts for over 2% of the market share.

In the field of spirits, growth during the three-year period was higher than 35%. Significant performances in the sector, in which Cuba Cream Mulata was recently launched, have been recorded by Whiskream, the real Whisky cream, and by the Eclisse range.

In terms of distribution, the results achieved in Large-Scale Organised Distribution appeared to be the outcome of winning decisions. Today, weighted distribution exceeds 60%. With a parallel and ongoing increase in its market share (now over 8%), Distillerie Franciacorta comes second in terms of leadership on what is one of the most fragmented large-scale consumer markets: and takes outright lead position (for some time now) if the comparison is made in terms of the number of bottles sold.

As regards exports, where growth continues to be fairly constant, Distillerie Franciacorta has a firm position in Europe with its grappas and cream liqueurs; in the countries of eastern Europe with Grappa Piave, Amaretto and liqueurs; in the U.S.A. with Amaretto, Linea Galleria (chocolate, white chocolate), Lemonel and Sambuca; in South America and Australia.

In the last 2 years, the Company has created an exclusive line of products for the horeca channel. The importance of this sector is highlighted by the approach whereby Distillerie Franciacorta backs its product range in terms of service: distribution is widespread and currently made through 12 Regional Area Managers and 128 provincial agents, engaged in covering Italy as a whole.

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